Kristin Furjanic

Kristin is a blogger, content strategist, night owl, yogi, and storyteller—based in Denver, CO. She believes in delivering creative content generation, stellar brand management, and an astute writing voice. Kristin thrives in colorful, collaborative environments, enjoys insta-scrolling, the great outdoors, and any kind of tequila. Say hello.

Style Guide Best Practice

Branding Essentials Long-time Talklaunch collaborator Kristin Furjanic wrote this case study on style guides for Lumin Station. The style guide is an essential piece to buyer’s journey mapping. The style guide materializes expectations and dispels assumptions. Brands who launch without a style guide do so at their own peril. It is critical that visual standards and messaging are in harmony with …

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