What makes you especially qualified to run this business?
I grew up watching my parents grow their small business. As a design professional working in the financial industry, I have a deep understanding of the kind of stress money causes in our lives. I believe my user centric focus gives me a unique advantage in building experiences that are valuable to individuals, employers and society.
Who is your ideal customer? How do you find them?
The small business owner that wants to make holistic wellness a part of their culture but has been priced out by their insurance plan. I partner with our local community networks such as the chamber of commerce to connect with employers on a personal level.
Book recommendation: The Brand Flip
Favorite philosopher: Constantin Brancusi
Favorite quote: “It’s easier to fool someone than to convince them, they’ve been fooled.”
A CEO you follow: Satya Nadella
Favorite documentary: The Century of Self
Favorite artwork: Camillo Pardo
What would your last meal be? Jalapeno Flan
What is the meaning of life? This is the wrong question. It’s not what or why, but how. How is the one thing we get to determine.
What is your situation? (married, single, kids…) I’m married, I’ve got an amazing 20 month old son with an incredibly supportive wife that allows me to invest time in SQRL.
What advice would you give your 20 y/o self? A salaried income is the most addictive drug on the planet.
What do you have left to do? Everything I can, everyday I can with all the time I have.