Tom DeFrancia - RovR Cooler - Smart Media, Marketing, and Sales
Tom DeFrancia – RovR Cooler

Tom DeFrancia – RovR Cooler

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Bear tested, Father approved. The best cooler that has ever existed > #RovR Click To Tweet

RovR Wheeled Cooler on Kickstarter Now >>

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The RollR 60 is not your average cooler. It’s a 60 quart, all-in-one hub for your camping trip, picnic or beach day. Packed with the features you’d want if you’d designed it yourself.

Up to 10 day ice retention makes your time in the great outdoors greater for even longer. Deep dry storage bin for clean cocktail ice, holds corked bottles of wine upright and stays 34-36 degrees dry, for up to 10 days.

Getting into the great outdoors shouldn’t be a challenge. So we made the RollR 60 the most portable cooler around. It’s hardy and tough, but it’s roto-molded construction and all terrain wheels make it easy to take anywhere with you. And the tires are puncture-resistant, so you won’t ever be left with a cooler flat.

And make great use of the pop up wagon bin for hauling and storing gear.

The RollR 60 is the first ever cooler that hitches right onto the back of your bike. You can roll right up to your campsite in style.

The bike hitch is super lightweight and easy to use – the bracket installs in minutes. Just pop off the plate and replace it with the tow bracket and you’re on your way.

Tom DeFrancia – Founder

Founded: 2016

  • Sold 300 units in local retailers

Financed: $125K personal, $125K friends and family

6 patents pending: $20K in expense

$50K Kickstarter Goal – Launched August 2017

  • $80K First day Kickstarter sales

Book recommendation: The Silk Roads by Peter Frankopan

Favorite philosopher: Buddha

Favorite quote: “Do you know why you should race again? It’s because it’s what you love.” Adam McKay (Susan played by Amy Adams)- Talladega Nights

A CEO you follow: Elon Musk

Favorite documentary: The Look of Silence – Joshua Openheimer

Favorite artwork: My daughter’s

Favorite music: It’s hard to say, I like a variety of genres and artists. Depends on the time of day, week, month year.

What would your last meal be? My moms Fried chicken, mashed potatoes, corn and peas with gravy.

What is the meaning of life? Living things are all somehow connected and fit together like a puzzle.

What is your situation? Married with 4 kids

What advice would you give your 20 y/o self? Keep doing what your doing and have confidence in who you are.

What do you have left to do? Build a world class brand that produces great products and supports a fulfilling lifestyle for customers and employees.

How would you invest and additional $5,000 into your business? Into producing more product.

$50,000? A product Line Manager

$500,000? My 2018 budget

Click here for more than 90 book recommendations from the CEOs and founders featured on this podcast.

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