Social Media

Style Guide Best Practice

Branding Essentials Long-time Talklaunch collaborator Kristin Furjanic wrote this case study on style guides for Lumin Station. The style guide is an essential piece to buyer’s journey mapping. The style guide materializes expectations and dispels assumptions. Brands who launch without a style guide do so at their own peril. It is critical that visual standards and messaging are in harmony with …

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