For business

Facebook Advertising – Targeting Options and Custom Audiences (List)

by Ryan Estes Facebook Audience Tool Facebook Twitter Linkedin Instagram Facebook Advertising Whether you’re new to the Facebook Ads ecosystem or you’re a power-editing pro, having a list of targeting options is a huge advantage. Reaching cold audiences can be costly, much more so if you lack a full understanding of your ideal customer.  Get the biggest bang …

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Style Guide Best Practice

by Ryan Estes Style Guide Facebook Twitter Linkedin Instagram Branding Essentials Long-time Talklaunch collaborator Kristin Furjanic wrote this case study on style guides for Lumin Station. The style guide is an essential piece to buyer’s journey mapping. The style guide materializes expectations and dispels assumptions. Brands who launch without a style guide do so at their own peril. It is critical …

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