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7 Facebook and Instagram Retargeting Campaigns Every Website Needs Right Now

 An intro to Facebook / Instagram Retargeting and 7 crucial campaigns you can use right now to dramatically increase your revenue.  What is retargeting? Facebook collects massive amounts of user data (duh), this allows marketers a superb ability for personalization and segmentation. Retargeting however has almost nothing to do with Facebook’s user data. Rather, retargeting …

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Facebook Advertising – Targeting Options and Custom Audiences (List)

Facebook Advertising Whether you’re new to the Facebook Ads ecosystem or you’re a power-editing pro, having a list of targeting options is a huge advantage. Reaching cold audiences can be costly, much more so if you lack a full understanding of your ideal customer.  Get the biggest bang for your buck! Study this free graphic and …

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Style Guide Best Practice

Branding Essentials Long-time Talklaunch collaborator Kristin Furjanic wrote this case study on style guides for Lumin Station. The style guide is an essential piece to buyer’s journey mapping. The style guide materializes expectations and dispels assumptions. Brands who launch without a style guide do so at their own peril. It is critical that visual standards and messaging are in harmony with …

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