Optimize Your Original Content
Optimize Original Content

Optimize Original Content

by Ryan Estes, December 27, 2013

Before you publish

First page ranking on Google is becoming ever more difficult. To secure a top position on search engines you must commit to creating engaging original website content. We created a list of original content options to get your creative juices flowing.  Use data to backup your decisions and treat every post, update, or article like it’s your crowning achievement. Here’s a checklist you can use as a resource before and after you publish content. Insure your brilliance won’t go unnoticed – optimize. 

READ ALSO: Ideas for Original Website Content

Keyword Optimization

How will your audience use search to find your content?

Use Google Webmaster Tools to research the following

What is your focus keyword or keyword phrase?

Are you using keywords that have a history of

  • high impressions?
  • consistent click-through?
  • first page Google ranking?

Are you using keywords that you would like to improve their rank for these KPIs?

Is your focus keyword

  • in the article heading?
  • page title?
  • H2 or H3 tags?
  • page URL?
  • Content?
  • Meta Description?
  • SEO Title (snippet)
  • Meta Description (Snippet)

 Optimize Quality

Does your original content work on the website?

Use Google Analytics to research the following

Does your content resonate with your audience’s

  • age?
  • interest?
  • location?
  • technology (browser/ gadget)?

Do you have unique, useful content?

Is the layout pleasing to look at (symmetrical)?

Is it easy to read?

Are you using images optimized for search?

Are you using rich media? (audio/ video/ images)

How does it compare to the competition? Could it be made more appealing?

Does your article contain more than the 300 word recommended minimum?

Have you created a compelling call-to-action?

Does the article create opportunities for comments?

Optimize Sharing

Does your original content work on social media?

Use Lumin Insights to research the following

Will this post gain social followers, likes, and shares?

Does this post fit in the overall context of your content strategy?

Will this post create conversion opportunities?

Is the title eye catching?

Is the featured image appropriate for the content?

Do you have a unique snippet?

Are there buttons or simple opportunities for others to share your post?


Have you linked to an internal article or page?

Do you have external links?

Have you provided links for more information?

Do you have trustworthy links pointing at your content?

Are there opportunities for others to link to your content?

After you publish

Share on business pages, groups, & personal profiles

Are there additional social platforms that would be appropriate to publish to?


Have you scheduled a follow-up article based on your focus keyword?

Have you used social media to create context for your post?

Do you produce new content frequently?

Do you have a solid history?

Do you have an active social presence?

Do people retweet and like your social content?

Hawthorne was quoted as saying, “Easy reading is damn hard writing.” You can expect to struggle; you can expect to improve.

Let us know in the comments what’s working or more importantly – what isn’t working. And by all means reach out if you have questions. There is always more to learn, new techniques, and tricks to swap over chat.

More: Blog SEO for the Modern Marketer: How to Optimize Your Posts – How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide – The Definitive Guide To Higher Rankings For WordPress Sites

Founder / CEO at Talklaunch LTD

I am a reader of bedtime stories, Brazilian jiu jitsu player, sportsman, volunteer, and friend. Hosting the Velocity Podcast has revealed that I’m not alone in the pursuit of profit and purpose. Current obsessions include nootropics, fingerstyle blues, and simulation hypothesis. I book speaking engagements on occasion, but I prefer listening engagements. Estes on Twitter