Outline: Social Media for Business
[quote style="boxed"]We present here the outline of a standard social media campaign. Feel free to use this as a reference. Additionally, if you are interested in our service or just want to say hi, contact us below. Thank you, Ryan Estes[/quote] contact us here[hr]
Engaging Social Media
Create a dynamic Internet experience to attract new business.
Exactly what we do:
Consulting
We want to learn what has made your business successful and apply your expertise to our campaign.
Create and brand profiles
- Add targeted followers + friends.
- Custom Facebook page, Twitter, Yelp, Youtube, Foursquare, Tumblr, Google+, LinkedIn.
- Email campaign (Mailchimp).
Develop tags + keywords
- How will they find us? How will they find you
- Discovery: Keyword Research.
- Determine target audience. (demographic study)
Competitor Analysis
- Attract their followers.
- Identify strengths and weaknesses.
- Develop relationships.
Write 50 drafts of potential updates, submitted for approval.
- You approve content.
- You approve the tone, tenor, + frequency.
- You can be involved to the degree of your comfort.
Posting schedule
- Content strategy.
- Build upon engagement and interaction.
- Create momentum.
Create or Re-brand Profiles
Including copy, graphics, + layout.
Facebook
- Landing page
- Contest
- Promotion
Twitter
- Lists
- Integration (apps)
- Tools
Tumblr
- Content
- Re-blog
- Backlink
Foursquare
- Check-in incentives
- Profile claim
- Outreach
Google+/ Google Maps
- Brand page
- Contest
- Promotion
Groupon, Living Social, + Deep discount coupon sites.
- Determine need (I don’t encourage)
- Manage
- Report
Publish Updates
Updates optimized to expand social reach with natural conversation.
- Capitalize on trends to maximize sharing.
- Publish appropriate third party content + re-publish popular content.
- Match tone of particular platform.
Types of Posts
Updates
- Enthusiastic
- Informative
- Reflective
Listen and Engage
- Call to Action
- Links
- Tracking
Urgency
- Seasonal
- Sweepstakes
- Limited time offer
News
- Google alerts
- Current events
- Editorials
Response
- Quick
- Follow up
- Review
Articles
- Top 10 Lists
- Historical
- News
Quotes
- Comedy
- Cute
- Clever
Backlinks
- Old posts
- Other sites
- Achievements
Surveys + Polls
- Feedback
- Silly
- Pop culture
Questions
- General
- Specific
- Collaborative
Call to action
- Contests, Registration
- Links
- Re-posts
Reputation Management
- Your front line to address customer service issues.
- Encourage + Incentivize positive review.
Monitor reviews and react appropriately
Thank yous, Follow ups, Response, Conclusion
- Yelp
- Foursquare
- Wikipedia
- Google Maps
Reports
Cloud access
- All posts
- Reactions
- Deliver highlights from social media.
Growth
- New followers
- Shares, Retweets, Likes
- Monitoring Metrics
Influence
- Sharing, Trends
- Submissions
- Collect testimonials
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