Talklaunch client, Arvada West Decorating and Flooring remodels residential properties North-West of Denver, Colorado. They make homes beautiful. They needed was a website that allowed their accomplishments to shine. The result is arvadafloor.com. This post will illustrate the strengths of the site and the challenges we took to overcome.
To build the website we addressed specific challenges, unique to their industry. The first question: ‘Who is your customer?’ Owner, Matt Vagts identified his customer as 90% female. Women are present for the opening estimate, and they’re there when the work is done. According to Matt, accountability and relationships are his strongest selling points.
My competition is a guy in a van. That guy will work for nothing; he can beat our price but he can’t stand behind his work. Plus, you never know who’s walking in your door… could be dangerous.
Our objectives for the site:
- Set an expectation of excellence.
- Express a family-friendly feeling.
- Create a base for a comprehensive web presence. (Videos, Reviews, Social, SEO, PPC)
The prospect sets an appointment for measure and estimate. > Matt measures their home. > Matt assigns the prospect a contractor. > The contractor completes the home remodel.
‘Contractors’ page from the menu.
‘Testimonial’ page from the website.
‘Kitchen & Bath’ page from the ‘Services’ dropdown.
Back End Info:
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