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Engaging Social Media
Create a dynamic Internet experience to attract new business.
Exactly what we do:
We want to learn what has made your business successful and apply your expertise to our campaign.
Create and brand profiles
- Add targeted followers + friends.
- Custom Facebook page, Twitter, Yelp, Youtube, Foursquare, Tumblr, Google+, LinkedIn.
- Email campaign (Mailchimp).
Develop tags + keywords
- How will they find us? How will they find you
- Discovery: Keyword Research.
- Determine target audience. (demographic study)
- Attract their followers.
- Identify strengths and weaknesses.
- Develop relationships.
Write 50 drafts of potential updates, submitted for approval.
- You approve content.
- You approve the tone, tenor, + frequency.
- You can be involved to the degree of your comfort.
- Content strategy.
- Build upon engagement and interaction.
- Create momentum.
Create or Re-brand Profiles
Including copy, graphics, + layout.
- Landing page
- Integration (apps)
- Check-in incentives
- Profile claim
Google+/ Google Maps
- Brand page
Groupon, Living Social, + Deep discount coupon sites.
- Determine need (I don’t encourage)
Updates optimized to expand social reach with natural conversation.
- Capitalize on trends to maximize sharing.
- Publish appropriate third party content + re-publish popular content.
- Match tone of particular platform.
Types of Posts
Listen and Engage
- Call to Action
- Limited time offer
- Google alerts
- Current events
- Follow up
- Top 10 Lists
- Old posts
- Other sites
Surveys + Polls
- Pop culture
Call to action
- Contests, Registration
- Your front line to address customer service issues.
- Encourage + Incentivize positive review.
Monitor reviews and react appropriately
Thank yous, Follow ups, Response, Conclusion
- Google Maps
- All posts
- Deliver highlights from social media.
- New followers
- Shares, Retweets, Likes
- Monitoring Metrics
- Sharing, Trends
- Collect testimonials