Outline: Social Media for Business

by Ryan Estes, February 3, 2012

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Engaging Social Media

Create a dynamic Internet experience to attract new business.

Exactly what we do:


We want to learn what has made your business successful and apply your expertise to our campaign.
Create and brand profiles
  • Add targeted followers + friends.
  • Custom Facebook page, Twitter, Yelp, Youtube, Foursquare, Tumblr, Google+, LinkedIn.
  • Email campaign (Mailchimp).
Develop tags + keywords
  • How will they find us? How will they find you
  • Discovery: Keyword Research.
  • Determine target audience. (demographic study)
Competitor Analysis
  • Attract their followers.
  • Identify strengths and weaknesses.
  • Develop relationships.
Write 50 drafts of potential updates, submitted for approval.
  • You approve content.
  • You approve the tone, tenor, + frequency.
  • You can be involved to the degree of your comfort.
Posting schedule
  • Content strategy.
  • Build upon engagement and interaction.
  • Create momentum.


Create or Re-brand Profiles

Including copy, graphics, + layout.
  • Landing page
  • Contest
  • Promotion
  • Lists
  • Integration (apps)
  • Tools
  • Content
  • Re-blog
  • Backlink
  • Check-in incentives
  • Profile claim
  • Outreach
Google+/ Google Maps
  • Brand page
  • Contest
  • Promotion
Groupon, Living Social, + Deep discount coupon sites.
  • Determine need (I don’t encourage)
  • Manage
  • Report


Publish Updates

Updates optimized to expand social reach with natural conversation.

  • Capitalize on trends to maximize sharing.
  • Publish appropriate third party content + re-publish popular content.
  • Match tone of particular platform.

Types of Posts


  • Enthusiastic
  • Informative
  • Reflective
Listen and Engage
  • Call to Action
  • Links
  • Tracking
  • Seasonal
  • Sweepstakes
  • Limited time offer
  • Google alerts
  • Current events
  • Editorials
  • Quick
  • Follow up
  • Review
  • Top 10 Lists
  • Historical
  • News
  • Comedy
  • Cute
  • Clever
  • Old posts
  • Other sites
  • Achievements
Surveys + Polls
  • Feedback
  • Silly
  • Pop culture
  • General
  • Specific
  • Collaborative
Call to action
  • Contests, Registration
  • Links
  • Re-posts


Reputation Management

  • Your front line to address customer service issues.
  • Encourage + Incentivize positive review.

Monitor reviews and react appropriately

Thank yous, Follow ups, Response, Conclusion
  • Yelp
  • Foursquare
  • Wikipedia
  • Google Maps


Cloud access

  • All posts
  • Reactions
  • Deliver highlights from social media.
  • New followers
  • Shares, Retweets, Likes
  • Monitoring Metrics
  • Sharing, Trends
  • Submissions
  • Collect testimonials
Principal at Talklaunch LTD
I am a reader of bedtime stories, Brazilian jiu jitsu player, sportsman, volunteer, and friend. Hosting the Denver Business Podcast has revealed that I'm not alone in the pursuit of profit and purpose. Current obsessions include nootropics, fingerstyle blues, and simulation hypothesis. I book speaking engagements on occasion, but I prefer listening engagements. If you are interested in being featured as a guest on our show please email
l i v e @ d e n v e r b u s i n e s s p o d c a s t . c o m Estes on Twitter