Start Up Checklist - Denver Content + Social Media Agency

Start Up Checklist

by Ryan Estes, December 27, 2011

‘Tis the season of Peace!

  • Chances are you have spent the down time calculating your next move.

Resolve in 2012 to get the ball rolling with your idea.

  • Apps
  • Software
  • Hardware

You see the demand – go out and conquer!

Below is a skeletal checklist I use for the baseline analysis of a new project.

  • A sound starting point.
If you’ve hit the wall in your project give me a jingle; I am happy to bounce ideas around.
It’s good to have an extra pair of ears now and again
  • + I’m all ears. 

(+ a lot of mouth.)

Here’s to the New Year!



  • Cloud based: Calendar, Docs, Contacts
  • Contributor Network
  • Vendor Network
  • Client Network

Branding Infrastructure

  • Business Name/ Project Name
    • Claim domain + usernames
  • Website/ Splash page
    • Generate Early Buzz
    • Twitter, Facebook, Foursquare, etc.

User Interface

  • Functionality
  • Design
  • Speed

Demographic Study

  • Who is the end user?
  • Why will they use it?
  • How does this product add value to their life?

Competition Study

  • Strengths
  • Weakness
  • Potential for collaboration

Logistics study

  • Staffing
  • Responsibilities
  • Growth timeline + implementation
  • Exit Strategy


  1. Write your story.
  2. Determine demand
  3. Develop product specs
  4. Interview developers
  5. Develop Demo
  6. Gather financing
  7. Produce product
  8. Alpha Test
  9. Beta Test
  10. Market Product
Add some more points in the comments so our budding entrepreneurs can benefit from your insights!
Principal at Talklaunch LTD
I am a reader of bedtime stories, Brazilian jiu jitsu player, sportsman, volunteer, and friend. Hosting the Denver Business Podcast has revealed that I'm not alone in the pursuit of profit and purpose. Current obsessions include nootropics, fingerstyle blues, and simulation hypothesis. I book speaking engagements on occasion, but I prefer listening engagements. If you are interested in being featured as a guest on our show please email
l i v e @ d e n v e r b u s i n e s s p o d c a s t . c o m Estes on Twitter